Premal Badiani, India’s very own
International Haute Couture Fashion
Designer showcased today at New York
Fashion Week for the second time. The
designer honoured breast cancer
fighters and survivors like never before!
Her collection, Valentia that means
brave in Latin was feminine and sexy,
encouraging women especially the
breast cancer fighters and survivors to
embrace their womanhood with
boldness, confidence and a touch of
sensuality. The unconvential hand
embroidery on each silhouette gave the
collection a slightly mythical look that
further enhanced the feminity. The
colour palette with the hues of pink
mixed with grey and green were
carefully chosen to highlight breast
cancer awareness, staying true to the
brand’s philosophy of being one truly
with heart and soul.
Premal Badiani complemented her
collection with exclusively designed,
beautiful hand crafted floral and elk horn
headpieces that symbolized strength,
the fighter spirit yet being feminine and
gorgeous.
Breast Cancer treatments can be brutal,
causing women to lose their hair, self-
esteem and sometimes their breasts.
Premal Badiani’s show was instrumental
in showing women that despite having or
fighting breast cancer, it is still possible to
look and feel good, sexy and desirable.
Premal Badiani commented saying, “I
wanted to force people to reimagine
the disease that is supposed to make a
woman feel unattractive and lose her
womanhood. My aim with this
collection was to showcase the breast
cancer fighters and survivors as any
other woman – strong, sexy and senuous
while they took each step on the
runway.”
A Premal Badiani creation has always
been something quite out of the
ordinary, as the designer has pushed her
creativity to the ultimate limits. In the
last season at NYFW, she made a
collection where the primary fabric
used was made from natual cellulosic
fibres and produced from wood pulp, a
natural renewable resource.
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Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world—an emotion.
Alber Elbaz
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New Trend
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Summer
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Conclusion
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